Headline sponsors contribute to Simola Hillclimb success

The excitement is rapidly building for the 14th edition of the Simola Hillclimb, which is less than three months away and takes place in Knysna from 2 to 5 May 2024. While the competitors and the dazzling array of cars being enthusiastically driven up the 1.9 km Simola Hill are the main attraction, it also creates a fantastic marketing opportunity for sponsors and partners that play a vital role in its success.

The Simola Hillclimb is regarded as South Africa’s premier motoring and motorsport lifestyle event, and the sponsors that have come on board are active participants in this spectacular showcase – whether it’s headline branding, competing with a fleet of cars, showing off their latest products with displays and demonstration runs, entertaining guests in VIP hospitality, providing shuttles to get people around, equipping the marshals with essential safety gear or hosting the media.

“Last year’s Simola Hillclimb really raised the bar, and genuinely placed our event on par with the best hillclimbs in the world,” says Ian Shrosbree, MD of the Knysna Speed Festival which organises the Simola Hillclimb. “This was made possible thanks to the mix of the extremely high standard of the cars and drivers entered, the close competition throughout the three days of action, and the entertainment and activities on offer to visitors to the event.

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