De Rust, a picturesque Klein Karoo town, recently voted Western Cape Town of the Year, is now in the running to become Town of the Year in South Africa and Namibia.
This however can only happen if the people from the Western Cape sms their support for this town over the next couple of days.
Prizes in this competition, run by the newspaper Rapport and Kwêla – Kyknet magazine programme – include marketing (by Rapport and Kwêla) to the value of R2-million.
This will be in addition to the publicity already garnered during the regional competition, when the town competed against Swellendam and Robertson.
“The whole province must get behind De Rust so that this lovely town can officially become South Africa’s best! A win for De Rust is a win for Cape Town and the Western Cape, so I encourage each and every person to cast their vote as the time for voting has been limited to 10 days starting on Sunday, 31 July,” says Alan Winde, MEC for Finance, Economic Development and Tourism.
“The domestic market is crucial for any tourism destination. If De Rust wins, thousands of South Africans will visit not only the town, but also the Cape Garden Route & Klein Karoo. Our marketing intelligence shows that tourists don’t only visit a region for one town or offering, but that they opt for an entire package and the offering around De Rust is such value that visitors will be irresistibly drawn to other attractions in the area,” comments Calvyn Gilfellan, CEO of Cape Town Routes Unlimited, destination marketing organisation for Cape Town and the Western Cape.
To vote sms “De Rust” to 33157. Smses cost R1.50 and voting closes at 12:00 on Tuesday, 9 August 2011. A total of 30 smses per unique cellphone number is allowed.
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