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  • McDonald’s UAE announces partnership with UAE FA, commencing with President’s Cup Final 24 April 2025
    McDonald’s UAE is proud to announce a new partnership with the UAE Football Association (UAE FA), which will debut with McDonald’s UAE as one of the Official Partners of the prestigious 2024/25 President’s Cup Final, taking place on May 9 at 7:30pm at Mohammed Bin Zayed Stadium, where Sharjah will face Shabab Al Ahli Dubai Club. This marks the beginning […]
  • New York Knicks face Philadelphia 76ers in NBA Abu Dhabi Games 2025 Presented By ADQ 24 April 2025
    The National Basketball Association (NBA) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) today announced that The NBA Abu Dhabi Games 2025 presented by ADQ will feature the New York Knicks and the Philadelphia 76ers playing preseason games on Thursday, Oct. 2 and Saturday, Oct. 4 at Etihad Arena on Yas Island. The Knicks currently feature two-time […]
  • Discover the inspiring sporting vision of Dr. Harmeek Singh, founder of Plan b Group 17 April 2025
    Plan b Group views sport as a powerful tool for unity, health and lasting impact. Aligned with the UAE’s “Year of Community” values, the company supports events that build stronger, healthier societies – from local initiatives like Cancer Run to global tournaments like FIFA Beach Soccer World Cup. With a diverse portfolio and a focus […]
  • NBA icon Joakim Noah to headline NBA 3X Abu Dhabi presented by ADQ as part of BRED Abu Dhabi 17 April 2025
    The National Basketball Association (NBA) and ADQ, an active sovereign investor driving growth and prosperity for Abu Dhabi, will host a series of interactive fan activities as part of BRED Abu Dhabi from Wednesday, April 23 to Sunday, April 27, 2025, headlined by appearances from NBA Legend Joakim Noah. The series of activities will feature […]
  • Fourth edition of Jr. NBA Abu Dhabi League concludes 17 April 2025
    The fourth season of the Jr. NBA Abu Dhabi League, launched by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and the National Basketball Association (NBA) in November, wrapped up with an exciting finals event this weekend at NYU Abu Dhabi. The event also featured special appearances by NBA Legends Danny […]
  • Skechers releases first Harry Kane Player Edition Boot in the region 8 April 2025
    Skechers honours one of the best strikers in football today with the arrival of Harry Kane’s first Player Edition boot. The Skechers SKX_1.5 signature style follows an incredible year where he earned the 2024 European Golden Boot as Europe’s best goal scorer and recently made history by becoming the first English player to score 10 […]
  • Dubai Basketball prepares for the biggest home game of the season against Partizan 14 March 2025
    Fresh off a dominant doubleheader at home, Dubai Basketball gears up for one of the most anticipated matchups of the season, as they take on seven-time ABA League champions, Partizan. Set to make history by hosting the Serbian powerhouse in Dubai for the first time, Coca-Cola Arena will be the stage for a thrilling showdown […]
  • Saudi Arabian Football Federation confirms readiness to host AFC U17 Asian Cup™️ Saudi Arabia 2025 11 March 2025
    The Saudi Arabian Football Federation has confirmed its full readiness to host the AFC U17 Asian Cup™️ Saudi Arabia 2025, following the final inspection visit conducted by the Asian Football Confederation. The visit covered the four tournament stadiums in Jeddah and Taif, ensuring they meet the highest technical standards and continental hosting requirements. The President […]
  • ANTA & Kyrie Irving unveil KAI 2 “Artist on Court” 27 February 2025
    ANTA and Kyrie Irving continue to redefine the intersection of art, culture, and athletic excellence with the release of the KAI 2 “Artist on Court” – a striking colourway dynamic in bringing the art of shoes to life. This latest drop is a visual representation of Kyrie’s artistry, mirroring his fluidity on the hardwood and […]
  • TAG Heuer brings its Mascots to life for Ramadan, celebrating heritage, unity, and the Gift of Time 27 February 2025
    As the Holy Month of Ramadan unfolds, TAG Heuer unveils “Chapter III: Time is a Gift,” the latest edition of its annual Ramadan campaign. This year, the luxury watchmaker adds a fresh twist by incorporating its iconic mascots into an animated film that blends high-performance timepieces with the essence of Ramadan. Set against the breathtaking […]