Plett nominated 12th year running as Africa’s Leading Beach Destination with the World Travel Awards™

Following on their win in 2021 as Africa’s Leading Beach Destination, Plettenberg Bay is once again nominated in the World Travel Awards™, once again as Africa’s Leading Beach Destination for 2021. This will be their 28th annual competition in global travel and tourism.

Robberg 5 Beach

“We are thrilled to have received another nomination – 12 year’s running and hot on the heels of our win last year. We encourage travel professionals, guests and those who live in Plett to vote,” says Patty Butterworth (CEO, Plett Tourism).

Cast your vote at

Keurbooms Beach

World Travel Awards™ was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the World Travel Awards™ brand is recognised globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, World Travel Awards™ covers the globe with a series of regional gala ceremonies staged to celebrate the achievements and strengths of the travel industry, within each key geographical region.

It is no surprise, Plett has some of the most beautiful beaches in South Africa. The town’s 35 km of picturesque Indian Ocean coastline features 15 km of pristine, unspoilt sandy beaches. Throughout the year, beach enthusiasts of all ages soak up the sun and enjoy the many outdoor activities Plett is well known for.

And with six premier “Blue Flag” status beaches, the area has won several accolades and awards throughout the years. #plettitsafeeling 

ABOUT PLETT BEACHES: Plettenberg Bay has some of the most beautiful beaches in South Africa. The town’s 35 kilometres of picturesque Indian Ocean coastline features pristine, unspoilt sandy beaches. Throughout the year, you’ll find beachgoers of all ages soaking up the sun and enjoying the many outdoor activities you’ll find in Plett. Plett has received Blue Flag status for six beaches during the 2019/20 season. This includes Robberg 5 (11th year), Keurboomstrand (9thyear), Nature’s Valley (8th year), Lookout (6th year), The Dunes (4th year) and The Singing Kettle beach (3rd year).

ABOUT WORLD TRAVEL AWARDS™: Celebrating their 28th anniversary, World Travel Awards is acknowledged across the globe as the ultimate travel accolade. In their quest to identify and reward excellence they invite those brands that are pushing the boundaries of industry excellence to participate in their annual programme. The detailed criteria and award process is available on The World Travel Awards international website 

ABOUT BLUE FLAG: Blue Flag is the prestigious, voluntary eco-label for beaches, boats and marinas that is recognised as a trusted symbol of quality and is regarded by the World Tourism Organisation as the most well-known global eco-label. The Blue Flag Programme, which has been running internationally since 1987, is focused on the conservation of marine and coastal habitats, and is designed to raise environmental education and awareness, and increase sound environmental practices among tourists, local populations and beach management. To achieve Blue Flag status, as many as 33 different criteria spanning over four aspects of coastal management have to be met: water quality, environmental education and information, environmental management, and safety and services. The criteria are asset by the international coordinators of the Blue Flag campaign in Europe, the FEE (Foundation for Environmental Education). Each Blue Flag site is compelled to conduct several environmental education activities during the year, and to practice effective and efficient conservation management. The detailed criteria and award process is available on Blue Flag’s international website

Image: Plett’s magnificent coastline


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