Twenty Indian tourism operators and media representatives will experience the best of George and Wilderness during a three-day visit to the region from 12 to 14 September.
Considered an emerging market with strong connections to South Africa, the Indian delegation will visit top class tourism destinations, tour the region and participate in a speed marketing session to provide an opportunity for the local industry to showcase their products.
The representatives are hosted by George Tourism in association with South African Tourism India, which has contributed over R100 000 to give exposure to George and surrounding areas.
George Tourism Manager Joan Shaw said hosting the group was part of the George Municipal Tourism Plan which included increasing the numbers of international tourists and tourists visiting in off-peak times.
The visitors’ tour includes lunch at Fancourt, picking strawberries and other activities at Redberry Farm, overnight stays at Oubaai Hotel, Golf and Spa and the Views Boutique Hotel, adventure activities at Garden Route National Park in Wilderness and paragliding.
To satisfy the Indian market’s interest in new and local spicy food and a large variety of vegetarian options, George will also be showing off its range of Indian food offerings during the visit.
A full day speed marketing session on the Saturday will showcase the best products and star-graded accommodation establishments of the region including George and neighbouring towns.
Ms Shaw said it was the first time that such a group would be visiting George. “George Tourism will emphasise not only the variety of activities and accommodation on offer in George, but the convenience of basing groups in George to explore the rest of the Garden Route.
“Another objective of the Tourism plan is to increase domestic tourism, and to this end George Tourism will be exhibiting at the Gauteng Getaway Show at the Ticketpro Dome from 23 to 25 September. The Gauteng Getaway Show is one of the largest consumer travel, outdoor and adventure shows in the country and has become a not-to-be-missed event where George Tourism will promote the destination of George, including Wilderness and Uniondale. “We are excited to be able to tell potential visitors of all the new and exciting developments in and around George,” said Ms Shaw.