Pink Loerie “Tickle me Pink for Tourism” Campaign

The story of the Pink Loerie Mardi Gras and Arts Festival begins in the idyllic coastal town of Knysna. Knysna (a local Khoikhoi word that, legend has it, means ‘ferns’), lies 1200km south of Johannesburg and is midway between Cape Town to the west and Port Elizabeth to the east.

Once one of the best-kept secrets in South Africa, the now much-loved town of Knysna is on the Garden Route., It is surrounded by lush indigenous South African rainforests spilling out into a crystalline estuary, fed by the Knysna River. For the past twenty years, at the end of April and the first week of May, Knysna has also become home to one of the freshest and most exciting LGBTQ+ celebrations around the world – the Pink Loerie Mardi Gras and Arts Festival.           

Knysna comes into its own during the festival, with the locals showing their full extent of hospitality, diversity, fanfare, and festive spirit that is the backbone of the event. It is also the reason that people keep coming back every year.

A notable accomplishment of Pink Loerie is the successful charity drives for local charities. The Pink Loerie Mardi Gras & Arts Festival is, therefore, a time of celebration, but a celebration with a purpose.

As part of the annual Pink Loerie Mardi Gras and Arts Festival (which, for COVID19 related reasons, we will not be able to host in full swing), we thought it best to run a campaign for the rest of August and September called “Tickle me Pink for Tourism”.

This initiative is set to remind people that even though we cannot travel freely (yet), they can still book accommodation for their next holiday or, in our case, festival. We will publish all our accommodation partners on our website, with direct links to their websites, so you can book your accommodation with ease from the comfort of your armchair.

Knysna comprises out of mainly tourism driven businesses that have been hard hit during the past few months. As our home base for our festival, we want to show our solidarity with our friends.

We invite you to please assist us in this venture by recording a 10 – 15sec video clip (impromptu and on your mobile), stating your name and surname, or your performer name, and that you support the “Tickle Me Pink for Tourism” campaign. The video clip can be emailed to office@pinkloerie.co.za or sent to 0833479570.

These recordings will be edited into short promotional clips to be used on social media.

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