Visit Knysna General Manager, Colleen Durant was thrilled to announce that Knysna will play host to the International Adventurer Conference in 2021.
Durant, reporting on behalf of Wesgro on Tourism at the Governance and Economic Development Committee meeting on Tuesday, 4 February said Knysna offers an array of outdoor activities, unforgettable experiences and is a dream for adrenalin junkies.
“It is part of our marketing strategy to promote the town as an adventure tourist destination. We are hosting the conference in collaboration with Knysna Municipality and Wesgro in January 2021 at the Premier Hotel,” said Durant.
The conference, which is an initiative by the Adventure Tourism Research Association, aims to convene a forum of adventure enthusiasts, practitioners, tourism and outdoor recreational scholars from across the globe.
“The purpose of the forum is to create and disseminate key research about the sector”, said Durant. It is also envisaged that, through hosting this conference, there could be short-term employment opportunities for local communities and this might boost the economy of the town.”
During her presentation Durant tabled their strategy and new campaigns to improve the attractiveness of the town as a tourist destination. The new niches include but are not limited to:
- Eco adventure, sports and leisure,
- Events and Festivals,
- Wellness, health and fitness
- Community, arts and culture
Chairperson of the committee, Claudine Croutz said the Knysna Municipality is very happy to be part of the initiative. “Playing hosts will create job opportunities and will afford local businesses an opportunity to showcase their businesses and give the world a taste of what the town has to offer.”
Stock image: Desmond Scholtz