Visit Knysna will be exhibiting at the annual Vakantiebeurs 2019 in Utrecht in the Netherlands from 9 to 13 January 2019.
Boasting up to a hundred thousand travel enthusiasts in the past, the event supplies exhibitors with a prime opportunity to interact directly with consumers and tour operators looking for a great holiday destination.
Visit Knysna will join a strong contingency from the Garden Route, made up of local tourism offices such as George and Oudtshoorn and local products, who together will showcase the diverse range of experiences one can enjoy while travelling to the Garden Route and Klein Karoo.
South African Tourism traditionally invites Dutch and Belgium travel specialists to specially meet with the exhibitors from South Africa, giving them the opportunity to have an exclusive view of the product offering.
Visit Knysna encourages the tourism industry in the Greater Knysna area to join the team in showcasing the unique travel experiences on offer in the area at the show.
Wesgro CEO, Tim Harris, commented: “Data indicates that 104,871 tourists from the Netherlands traveled to Western Cape in 2017, with an 8.3% year on year growth recorded between 2016 and 2017. It will be beneficial for the Greater Knysna area and other participants from the Garden Route and Klein Karoo to partake in this trip to promote the regions diverse offering and boost numbers in the upcoming year.”
Minister of Economic Opportunities, Beverley Schäfer, commented: “The Dutch market was one of the top ten travel source markets for the Western Cape in 2017 and the Vakantiebeurs show is an exciting opportunity to showcase the Greater Knysna area and the Garden Route and Klein Karoo to the consumer market. Last year, the show attracted over 100 000 consumers, and any companies based in the Greater Knysna area exhibiting will, therefore, be able to appeal and connect with a wide base of potential new customers.”
“It is important for the Greater Knysna area to establish itself in the market by broadening our market base. This platform will aim to achieve just that by showing what makes the Greater Knysna area a unique and must-see destination when visiting South Africa. I want to encourage exhibitors from the Greater Knysna area to take this opportunity and utilise this platform which has been created by Wesgro, to show off what makes them so special,” concluded Knysna Executive Mayor, Mark Willemse.
Visit Knysna, a division of the Wesgro’s Destination Marketing Unit, has been mandated by Knysna Municipality to assist with local tourism promotion and visitor services for the Greater Knysna area. Visit Knysna is based on 40 Main Road, Knysna.