Creating business opportunities & celebrating creativity with Knysna’s annual Pop-Up Shop

Yesterday, Executive Mayor Mark Willemse and Wesgro CEO Tim  Harris, officially opened the annual ‘Knysna Loving Local Collective Pop-Up  Shop’.

Infamous as a creative hub along the Garden Route, the  Pop-Up has been running for 9 years. Boasting arts, crafts, food, and beverages made from locally sourced materials, all products on display are created by disadvantaged and differently abled individuals in the district.

Launched in time to capitalise on the many holidaymakers exploring the route for the festive season, Harris commented: “We are thrilled to be partnering with the ‘Knysna Loving Local Craft Collective’ on this innovative initiative creating opportunities in the district. The annual Pop-Up is one of  many ways that the Municipality is bringing locals into the tourism sector,  creating a platform for creatives to showcase and sell their wares.”

To ensure the high standards of the market are upheld, the  Cape Craft Institute issues an announcement calling on submissions from crafters in the greater Knysna area to take part in the Pop-Up market.

A Craft Selection Committee – consisting of a representative from Knysna Connect, African All Sorts and Knysna Visitor Information Centre – vet all submissions to ensure good quality and aesthetically pleasing products are showcased for the season. Together, the committee has more than 30 years experience with the production, procurement and merchandising of craft.

“This year we had 17 submissions, all of which met the high standards required to be a part of the Pop-Up,” says Glendyrr Fick who has served on the selection committee for the past 9 years.

Fick added, “Should we receive submissions that don’t meet  the requirements, we advise crafters to take part in our Craft Developmental  Programme which provides mentorship on how to refine their offering.”

Showcasing his wares at the 2018 Pop-Up is Paarl born Knysna raised  Eugene Lewis. Lewis is the owner, artist, and maker of Tribal Africa – a small local craft business specialising in the design and manufacturing of unique ceramic figurines. Joining Tribal  Africa in 1997 as a young apprentice, three years later in 2010 Lewis brought the business through the assistance of Knysna Municipality’s SMME incubator programme, and with it the exclusive rights to manufacture Tribal Africa’s distinctively styled, design-patented figurines.

“Visit Knysna has played a strong role in helping me take my products to market historically – through displays in the information centre and facilitating participation in other events such as Design Indaba,” commented Lewis.

Relaunching Tribal Africa this year, Lewis added, ” The opportunity to have my product on display and for sale in a formal, professional retail environment feels like a real privilege. Typically, most crafters have to rely on local markets and a handful of curio stores in the town to drive sales and it is very difficult to break into either of these as a new supplier. With my display and  stock at Loving Local this year I am able to begin to see my dream for Tribal  Africa unfold.”

Minister of Economic Opportunities, Beverly Schafer, commented: “SMMEs have the potential to  help us solve the unemployment crisis in our country, and this initiative  creates a supportive ecosystem in which these small businesses can display  their work to visitors from around the world. I urge all visitors to Knysna  this holiday season to buy local and help grow our creative economy and our  small businesses.”

“I want to encourage our local community as well as all our much valued visitors to support this wonderful initiative and visit this Pop-Up store in support of our local businesses and entrepreneurs. It is a fantastic  way to grow our local talent and support local economic development in Knysna,” concluded Mark Willemse, Knysna’s Executive Mayor.

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