Cape Town – Cricket South Africa (CSA) and Township TV are combining to take cricket to one of its biggest domestic audiences ever for the duration of the ICC Cricket World Cup.
For the first time the opportunity is being provided to people who might not normally have access to the live TV feed when the Proteas are overseas to watch their favourite cricketers in action.
The initiative will, in fact, go far beyond cricket as it will re-create the carnival community atmosphere that was prevalent throughout the successful Fifa Soccer World Cup and will also create employment opportunities in these areas.
The Proteas play their opening group match against the West Indies at Delhi on Thursday (11am start CAT) and it will be the first match to be broadcast live in 20 public viewing areas in townships around the country. This will be done under the banner of Proteas’ TV.
To maximize this cricketing opportunity CSA will also be holding KFC mini-cricket festivals at selected Township TV venues to coincide with the Proteas’ World Cup matches.
These will be held as follows:
1. 24th Feb: KFC mini-cricket festival in Orlando West (South Africa versus West Indies)
2. 3rd March: KFC mini-cricket festival in George (South Africa versus Netherlands)
3. 6th March: KFC mini-cricket festival in Motherwell (South Africa versus England)
4. 12th March: KFC mini-cricket festival in Lenasia (South Africa versus India)
5. 15th March: KFC mini-cricket festival in KwaMashu, KZN (South Africa versus Ireland)
6. 19th March: KFC mini-cricket festival in Diepsloot (South Africa versus Bangladesh)
There are 20 Township TV viewing sites spread around the country in Elandsdoorn (Limpopo), Middelburg (Mpumalanga), Katlehong, KwaThema Park and Ethafeni, Tembisa (all Ekurhuleni), Mtubatuba (Richards Bay), White River (Nelspruit), Kwa-Mashu (Durban, KZN), Mandela Park (Motherwell, Port Elizabeth), Rosemore Stadium (George), Uitenhage (Eastern Cape) plus the following Gauteng venues: Diepsloot Park Ivory Park, Joubert Park, Orange Farm, Thokoza Park (Soweto), Orlando West (Soweto), Diepkloof Park), Lenasia and Eldorado Park.
CSA CEO Gerald Majola commented: “CSA’s vision is to make cricket a truly national sport of winners and Proteas’ TV allows us to make the national team more accessible to all South Africans. This is an exciting project for us and we hope fans, in the townships, will get behind our boys as they take on the world.”
Township TV co-founder Graeme Joffe commented: “Township TV aims to uplift communities within South Africa with free entertainment in a safe and secure environment, by installing big screens in strategic locations within township communities.
“We had over 640 000 people watch the 2010 Fifa World Cup in the parks and we are extremely grateful to Cricket South Africa for creating something memorable for the less fortunate in 2011.”